Natural indie beauty brand Inika Organic unveiled a new look and feel with the recent addition of a sustainability initiative that hallmarks the brand as certified Plastic Neutral.

The beauty company has been certified Plastic Neutral by Waste Revolution – Australia’s leading Plastic Neutral Certification program.

Aligning with the brand’s Plastic Neutral certification, the move drives a circular economy and offsets Inika Organic’s plastic footprint through its partnership with Plastic Forests and BlazeAid – two Australian charities committed to regenerating environmentally devastated agribusiness from flood, drought and fires.

The beauty brand's recent sustainability achievements include:

•  New packaging made from 90% sustainable and reused materials

•   Minimized the use of virgin plastic by 84%